True North
Designing signage, branding, and promotionals for a car wash service.
The design.
In this project, I worked on capturing the shape and icon design for True North: Truck & Car Wash. Located in Grande Prairie, Alberta, the location needed a fresh brand for their new name. Keeping to the company’s brand guidelines was key.
The impact.
We achieved a marketing plan to attract hundreds of customers (with over 300 Google reviews) who frequent the True North Truck Wash. The logo is displayed on building signage, making it efficient for drivers to see.
Credits
Team: Kate Lemke, Chris Reyes, Jane Hugo, James Morrissey
Special Thanks: Mark Strydhorst (photography)