Challenge:

The challenge was this—How do you create video that succinctly explains the noble cause of the Seniors and Community Housing Association (ASCHA) for Albertans? With several confused stakeholders, and mistaken callers missing the point, the team was ready for a fresh communications plan. Things like advocacy efforts, policy, administration, and education all needed to be captured quickly, yet simply. And I was game for the challenge!

Background:

What is ASCHA and what does the association do? The noble cause is to ensure Albertans live in housing that honours their dignity, serves their needs and inspires purpose in their chosen community. Their team serves both Seniors and the Community at large. It takes everyone working together to make this happen. It's as simple as one, two, three!

The Solution:

A streamlined animation with friendly and approachable illustrations, outlining the ways ASCHA contributes to better housing in Alberta’s communities.