Facing Disruption

Visual Identity

The theme of the 2019 annual construction safety conference spoke to how Alberta’s construction industry can continue to adapt and thrive in an ever-changing world.
Vibrant orange—a colour we associate with construction, and a colour that arrests attention, became the canvas for the brand.
Winner of the 2019 ACE Visual Identity Award of distinction.
My role: Concept development, logo design, digital ads, conference collateral
In collaboration with: Chris Reyes, Hilary McHale, James Morrissey and Jane Hugo