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Hoot Owl Organizing (HOO) organizes home and office spaces in order to set people free from clutter and help them focus on what matters most. 
 
A visual identity was created to position HOO as an ally for positive and lasting change. Owl symbolism was incorporated into the identity to reflect wisdom, focus, and a new way of viewing things. 
 
The final identity shows an owl from a refreshing vantage point while the eye conveys HOO's vision to create and maintain order. 

Design: Kate Lemke
Created at The Met Agency


The HOO colour palette signifies the friendly and trustworthy personality of the brand.





Shapes are placed in perfect alignment to show organization and order. The systematic arrangement is reflective of what HOO does best.