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50Hertz


BRANDING / WEB
Rebrand concept for 50Hertz, a transmission operator based in Germany. The identity is grounded on the concept of “connections”, representing the electrical grid that connects people and cities accross the country, as well as their pursuit of strong and sustainable energy distribution. The colours were selected to reflect the four values of 50Hertz: responsibility, security, innovation and sustainability.
KATE LEMKE: DESIGN | CHRISTOPH BEBERMEIER: CREATIVE DIRECTION


















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