Nakatsui

Visual Identity and Promotional Pieces
 
Nakatsui DermaSurgery had recently changed their name and were in need of a new visual identity. Nakatsui’s brand stands for empowering people to look and feel beautiful through every stage of life.
 
This took shape across each application. The infinity symbol and continuous lines represent everlasting beauty.
 
My role in this project involved working on the strategic design of a full spectrum of promotional pieces—from envelopes, to stickers, gift certificates, advertisements, and a custom mirror. I also took the lead on developing the concepts and messaging for these promotional pieces.
 
In collaboration with: Chris Reyes, Valerie McKernan, James Morrissey